: This program has two major components: 1) lecture with coursework (plus a research project and presentation) at Prato campus and 2) local business and market visit/field trip in other cities (in Italy and nearby EU countries including Stuttgart and Munich, Germany, Vienna, Austria, and Prague, Czech Republic).
This program (6 credits for undergraduate and 3 credits for graduate students) is composed of two closely related courses. The first one is at the macro level, IB4450/IB6670 International Business in EU countries, whereas the second one is at micro level: MKTG4450/MKTG6670 (Cross-list with MKTG4413/MKTG6651), Marketing in Cross-National Perspective -An EU Focus. Therefore, this program fulfills the requirements for the required business elective course for both undergraduate and graduate students of different various majors, as well as the study abroad requirement for the newly developed International business major.
: July 5 - August 3, 2018
Program Fee: $6,700
For more information, please contact:
Chen Lu Wang | email@example.com
Office of Study Abroad | firstname.lastname@example.org